Sports betting platform Betr has been making considerable waves in the US since its launch in late 2022, and alongside the traction generated by the service is a significant process. In the latest move by Betr, the company has joined forces with Paysafe, a credible and respected payment provider, and it’s a move getting the thumbs up from those operating within the iGaming arena.
Betr and Micro-betting
Betr, in short, is a sports-betting service that is the first of its kind as it allows bettors to place wagers on every moment of a game. Micro-betting hasn’t been seen before in the industry, but it’s been brought to life via an app which covers sports such as basketball, baseball and American football. Using basketball as an example, bets can be struck on whether the next possession will result in a two-pointer, giving those placing wagers more chance to bet and strike at specific in-game moments.
Launching a service such as Betr into a somewhat crowded market, even with the unique selling point of micro-betting, is always going to rely on how well it’s marketed and promoted. Luckily, the service was co-founded by YouTuber, influencer and now professional boxer and businessman Jake Paul, and he’s managed to catapult Betr to the forefront from day one, giving it credibility while generating a lot of attention via the service’s social media channels.
Paul, who is a co-founder of Betr alongside Joey Levy, has proven himself to be a smart businessman in recent times, and the decision to strike up a partnership agreement with Paysafe is a clever one on multiple fronts and one that is mutually beneficial for all involved, but especially Betr.
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Paysafe is one of the world’s leading payment processing services, but it also offers other products, such as digital wallets and eCash, all of which are useful to Betr and those who use the platform. So, moving forward, Betr customers will be able to fund both traditional wagers and their micro-betting activity via the Paysafe platform and its entire range of products safely and efficiently.
Of course, the link-up with Paysafe greatly benefits Betr and its users due to the services provided, making traditional wagering and micro-betting a doddle to complete quickly and securely. And the partnership agreement will also help Paysafe to improve its standing in the US market. Currently, the deal applies to users in Massachusetts and Ohio exclusively, but the hope is for more states to be unlocked in future.
Commenting on the collaboration, Levy, Betr co-founder and CEO, said, “We are excited to announce our partnership with Paysafe and are looking forward to working with them as we continue scaling the Betr business.
“They are reliable, experienced, and share our perspective that we are just scratching the surface of product innovation in the regulated real-money gaming industry.”
Paysafe’s President of Global Gaming, Zak Cutler, was equally pleased with the announcement that the partnership had been finalised between the two parties, “We look forward to supporting the growth of Betr in Ohio and Massachusetts as well as future states by providing the operator and its customers on-the-go with a payment experience that befits the impressive UX of the Betr app.”
Betr continues to explore and launch in new jurisdictions in the US, and the popularity of the service, its positive reviews from real users and the platform’s continued determination to work with credible payment processors such as Paysafe will stand the company in good stead as it attempts to achieve significant growth in a short space of time. Betr’s USP of processing micro-bets could see it become one of the key players in American sports betting in the not-too-distant future.