Game of Thrones is one of the most iconic and popular TV shows of all time. Starting out as a collection of books, which were also a big hit, Game of Thrones became huge in the mainstream after an eight-season run on HBO. But there was always scope for an impact in more areas.
As with anything, when something has a high degree of popularity and builds up a fan base, there’s going to be a thirst for more and people wanting to get their fix, which certainly applies to Game of Thrones. And while there have already been instances of the show being brought to life in video games and iGaming, Scientific Games, a leading name in the online gambling sector, are taking up the mantle and ready to develop the next instalment of Game of Thrones-themed products for Internet users to enjoy.
Scientific Games And Warner Brothers
To get the process underway, Scientific Games has again linked up with Warner Brothers Discovery Global Themed Entertainment, who own the rights to all things Game of Thrones. The two parties have penned a multi-year agreement, and it will see Scientific Games able to produce and release authentic Game of Thrones digital and retail lottery games in the iGaming market. It’s the first time that content of this kind, fully licensed content, will have hit the scene, which is sure to please big fans of the HBO smash hit, especially as Game of Thrones has been off air since 2019.
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The partnership between Scientific Games and Warner Brothers Discovery Global Themed Entertainment is an exclusive agreement, and players will be treated to authentic experiences that take inspiration from the original eight-season show that aired on HBO between 2011 and 2019. These experiences could come via scratch cards, fast-play games and even digital lottery games. The content will be made available to both US and international lotteries immediately, so those based in approved jurisdictions won’t have to wait long to get their hands on what Scientific Games comes up with.
Great Working Relationship
The move by Warner Brothers represents the continuation of an approach they have become renowned for, as the gambling industry has seemingly been a target for the company of late. Under their newer guise of Light & Wonder, Scientific Games already have a successful working relationship with Warner Brothers after debuting with Willy Wonka: World of Wonka. The game proved a success, mainly due to its likeness and authenticity, resulting from the partnership with Warner Brothers, and there is hope that the Game of Thrones venture will reap similar or even better results.
Scientific Games Comments
Kyle Rogers, VP of North American Instant Products for Scientific Games, said, “Our global teams are ecstatic to add a powerful brand like Game of Thrones to our licensed properties portfolio. Game of Thrones is already a proven property in the gaming and social gaming sectors.
“There is so much iconography associated with the TV series that it works creatively with our omnichannel lottery games. Although it appeals to a younger generation of players, multi-generations of viewers watched Game of Thrones around the world, so it has the potential to bring its massive fanbase and social media following to lottery.”
Scientific Games continues to post successful numbers, and last year reported an increase of 36% in its South Carolina Lotter Promotion. As the going continues to be good, things will likely get even better as the licensed Game of Thrones digital and retail lottery games hit the market. Because as stated by Rogers above, Game of Thrones is a global product proven in all relevant sectors already.