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Italian iGaming

Italian iGaming Sees Growth in Casino and Sports Betting

Paul Mar |

The Italian online gambling market has seen a slight decline in revenue in December 2022, despite an impressive increase in the casino and slots sector. However, year-on-year revenue increased by 1.2%, indicating that the industry is still on a steady rise.

Revenue Decline in Italian Online Gambling Market

revenue decline italy

In December, the online gambling industry’s revenue was €315.8 million, which is a 2% decrease compared to November. Retail sports betting and online sports betting were two of the sectors that experienced this decline. However, other products managed to compensate for this decline, and the market shares within the industry remained relatively stable.

Increase in Casino and Slots Sector

The casino and slots sector, on the other hand, experienced a significant increase of 17%, with revenue reaching €206.1 million in December, compared to €176.1 million in November. This sector dominated the market share, and online sports betting lost almost a third of its market share from the previous month.

Market Share Overview

Lottomatica/Goldbet maintained its position as the leader in the online casino industry with a 12.4% market share. Although Bet365 faced some challenges in the past few months, it slowly picked up its performance and peaked in December with a 13.1% market share.


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Lottomatica/Goldbet Dominates Online Casino and Sports Betting

Lottomatica/Goldbet also led the industry in online and retail sports betting, with a 22.1% market share, while Betaland dropped to the bottom with a mere 0.9% market share. Multigioco moved up to ninth position with a 1% market share.

PokerStars Leads Online Poker Tournaments Market

PokerStars remained the leader in the online poker tournaments market with a 42.87% market share, despite its 4.7% decrease. Lottomatica had the greatest increase in market share, placing it just behind Snai with a 9.14% market share.

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Resilience of the Italian iGaming Industry

The Italian iGaming industry has shown remarkable resilience despite the ups and downs. It is still thriving and looks set to achieve a significant increase in the coming years.

The pandemic has accelerated the growth of the online gambling market worldwide, and Italy is no exception. The country’s regulatory framework allows licensed operators to provide a variety of online gambling services, including sports betting, casino, poker, and virtual sports. This has resulted in a competitive market that offers a wide range of options for players.

Government Measures to Address Problem Gambling

Government Measures to Address Problem Gambling

The rise in online gambling has also led to concerns about problem gambling and addiction. To address this issue, the Italian government has implemented measures such as mandatory player registration and self-exclusion options. Operators are also required to provide information about responsible gambling and offer support to players who show signs of problem gambling.

Overall, the Italian iGaming industry’s revenue decline in December was balanced out by the impressive performance of the casino and slots sector. The industry’s stability and resilience are testament to its potential for growth in the future. As long as the Italian government continues to regulate the sector effectively, the online gambling market in Italy will continue to provide players with a safe and enjoyable gaming experience.



Paul Mar

Paul has always been a huge fan of casinos and slot games. With over 20 years of experience in the online casino and gaming sector, his opinions and insight can be extremely valuable.
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