IGT and Sony Sign 10-Year Deal for Wheel of Fortune Games

IGT, a multinational gambling company known for producing popular slot machines and gambling technology, has recently inked a decade-long licensing agreement with Sony Pictures Television.

Partnership

This exciting partnership grants IGT exclusive rights to the renowned Wheel of Fortune brand across various gaming platforms, including lottery, iGaming, and iLottery. Additionally, IGT will also have non-exclusive rights to distribute Wheel of Fortune content on free-to-play social casinos.

Wheel of Fortune

Since its premiere in January 1975, Wheel of Fortune, the beloved American television game show created by Merv Griffin, has mesmerised audiences. With a staggering weekly viewership of over 25 million, it reigns as the most-watched program on television. Dubbed  America’s Game™ and produced by Sony Pictures Television, a subsidiary of Sony Pictures Entertainment Company, this iconic show has garnered seven Emmy Awards, including one for Outstanding Game/Audience Participation Show at the Daytime Emmy Awards. Wheel of Fortune continues to captivate audiences with its thrilling gameplay and enduring popularity.

IGT’s new agreement aims to capitalise on the widespread recognition and appeal of the Wheel of Fortune brand.

IGT – The Company

Headquartered in London, IGT has established itself as a leader in the gambling industry, producing world-famous slots such as Triple Diamond, Cleopatra, DaVinci Diamonds, Golden Goddess, and Treasure Box Kingdom. The company boasts major offices in Rome, Providence, Rhode Island, and Las Vegas, serving as hubs for innovation and development.

Licensing Agreement

The licensing agreement between IGT and Sony Pictures Television will span from the beginning of 2025 until the end of 2034. Throughout this period, IGT’s Wheel of Fortune slots are expected to continue their tradition of delivering substantial payouts. Since 1996, these slots have already awarded over $3.5 billion in jackpots, with more than 1,100 players securing million-dollar-plus prizes.

Renato Ascoli, the CEO of IGT Global Gaming, expressed his enthusiasm regarding the exclusive rights obtained through the agreement with Sony Pictures Television. Ascoli believes that this partnership will enable IGT to maximise the benefits derived from the Wheel of Fortune brand. By creating a range of omnichannel Wheel of Fortune games, IGT aims to meet the growing demand from players and generate substantial jackpots.

25 Years Collaboration

IGT’s longstanding collaboration with Sony Pictures Television has spanned over 25 years, resulting in a diverse portfolio of Wheel of Fortune games that set the bar for innovation in the industry. These games have consistently dominated performance charts and contributed significantly to the revenue of IGT’s customers. The trust and success cultivated between the two companies have solidified their partnership as a powerful force within the gaming landscape.

The Future Of IGT

With exclusive rights to the Wheel of Fortune brand across various gaming platforms, IGT is poised to continue its legacy of delivering exceptional gaming experiences and substantial jackpots. As the gambling industry evolves, this collaboration is expected to captivate audiences and generate significant returns for both IGT and its valued customers.

Star Casino Hotel

This year has been particularly fruitful for IGT, as the company secured a multi-year deal with Santa Ana Star Casino Hotel in New Mexico. Additionally, they announced another significant 10-year partnership, joining forces with the National Lottery in Malta. These developments highlight IGT’s commitment to expanding its presence in the global gambling market.