PlayOJO ‘It’s Alive!’ Campaign: Reviving the Gaming Experience

PlayOJO, one of the UK’s most prominent online casino platform, has recently launched its captivating ‘It’s Alive!’ advertising campaign. Combining elements of fantasy and excitement, the campaign aims to promote PlayOJO’s live casino and gameshow offerings.

This article explores the campaign’s concept, the recognition received by PlayOJO, and highlights the platform’s commitment to delivering an immersive and thrilling gaming experience.

The ‘It’s Alive!’ Campaign:

The heart of PlayOJO’s new advertising campaign revolves around a classic cliché of crazy scientists reviving monsters. The TV commercial portrays the journey of a monster experiencing PlayOJO’s live casino, coming to life, and immersing itself in a vibrant CGI gaming environment.

The campaign cleverly uses the excitement and intrigue associated with the concept of reviving monsters to capture the attention of viewers and entice them to explore PlayOJO’s live casino offerings.

As Peter Bennett, CMO of PlayOJO, put it: “We want PlayOJO to be the first choice for players looking to enjoy the thrill and excitement of a live casino experience online and are therefore very excited to launch our new integrated campaign showcasing the fun and vibrancy of our live casino product.”

Expanding Live Casino and Gameshow Offerings

PlayOJO’s live casino provides players with a dynamic and authentic casino experience from the comfort of their own homes. The platform offers a wide range of table games and highly popular gameshows, including the likes of Crazy Time, Monopoly Live, and Mega Wheel. This expansion into the live casino realm demonstrates PlayOJO’s commitment to catering to the growing demand for interactive and engaging gaming experiences.

PlayOJO collaborates with top-tier software providers to offer an unparalleled gaming experience. Partnering with renowned names like NetEnt, Play’n GO, Red Tiger, and more, PlayOJO ensures access to a vast array of high-quality slots, table games, and live casino options.

These partnerships bring the best in visual aesthetics, innovative features, and captivating gameplay to the platform. With an emphasis on quality over quantity, PlayOJO’s collaboration with leading providers guarantees that players can enjoy top-notch gaming content that meets their preferences and provides endless entertainment.

Recognition and Social Media Success

PlayOJO has been no stranger to success in the realm of advertising and social media. The platform’s previous ‘Feel the pleasure’ TV advertising campaign, which premiered in 2017, has been consistently supported by effective marketing strategies.

In addition, PlayOJO’s controversial ‘Safe Bets’ campaign featuring Love Island star Olivia Bowen won the prestigious “Best Use of Social Media for Entertainment” award at the UK Social Media Awards in September 2022. This recognition reinforces PlayOJO’s innovative approach to marketing and its ability to engage and captivate its target audience.

PlayOJO’s ‘It’s Alive!’ advertising campaign showcases the platform’s commitment to delivering an exciting and immersive gaming experience. By tapping into the captivating concept of reviving monsters, the campaign effectively captures the attention of viewers and encourages them to explore PlayOJO’s live casino offerings.

With an expanded selection of live casino games and popular game shows, the platform ensures that players have access to a wide range of options to suit their preferences.

UK Social Media Award

Furthermore, the recognition received by PlayOJO, including the UK Social Media Award, highlights the platform’s success in engaging its audience through innovative marketing strategies.

As PlayOJO continues to evolve and cater to the needs of modern-day gamers, it solidifies its position as a leading online casino platform that brings the gaming experience to life. So, if you are looking for a great all-round casino experience, look no further than PlayOJO.