Celebrities and Casinos: A Winning Combination

Only if you’ve been living under a rock you haven’t noticed the recent trend of celebrities collaborating with casinos. Usually, these are online casinos with a long-standing reputation; celebs also have their own image to care for! But why have celebrities started to show such interest in the gambling world? Sure, there’s glitz and glamour, but they’re more often associated with Las Vegas and its casinos, which are like lighthouses for tourists. Why online casinos, and why now? Also, which celebrities have endorsed online casinos? Let’s find out together!

Why Celebrities Collaborate with Casinos

Mix in a celebrity with some of the very best casinos, and you will get a cake that makes a lot of cash. These partnerships, blooming in the age of mobile gaming, virtual reality casinos, and blockchain platforms, have proven to be very lucrative to them both.

Recent industry reports suggest that brands with celebrity endorsements witness significant boosts in user engagement and first-time deposits. Of course, the increase is due to many factors, such as who the celebrity is and what their demographic is, among others.

Usually, a casino will pay out the celebrity up front for their endorsement and maybe give them a percentage of the money they make out of new players. These contracts are sealed, and we’ll never know how exactly they function and how much green is in the play, but you can be sure there’s a lot of money to be made.

Top Celebrity Casino Endorsements

Now that you know why celebrities and casinos collaborate (the answer is always in money), let’s explore some of the most recent celebrity and casino ventures.

Michael Jordan and DraftKings

This star basketball player has historically avoided direct association with gambling brands. But, this year, he became a special advisor to DraftKings to advise them on how to diversify their workforce and leadership. Though he isn’t marketing the brand (yet!), this partnership has created a lot of positive buzz for the company.

Snoop Dogg and BetMGM

Snoop Dogg isn’t a stranger to casino partnerships. He often hosts live-streamed poker games and even virtual concerts on the BetMGM platform. He also takes part in responsible gambling campaigns! Go Snoop!

Martha Stewart and WynnBET

Now, this was a shocker! Martha Stewart, who has built an empire with her lifestyle brand, has joined forces with WynnBET in a similar way to Williams and Jordan. She became their brand ambassador in May and is giving the company insights based on her experience in business and lifestyle trends. She’s also bringing in a new crowd of a more mature audience, especially older women.

Serena Williams and PointsBet

The tennis legend joined PointsBet in July 2023 as an investor and brand ambassador. So, since she holds a financial stake in the company, she always actively promotes it through her social media. Their collaboration may help the industry pull more of a female audience – who said girls can’t bet!

Celebrities and casinos have figured out how they can bring in a new crowd, holding hands together and collaborating. The celebs we’ve mentioned above are just the tip of the iceberg. Who knows which celeb is next to promote your favourite online casino or a sports betting platform?